Djerba-Zarzis, Tunisia's top tourist destination in 2025 with 1.12 million visitors
A historic record for the island of Djerba
The year 2025 will remain a landmark in Djerba's tourism history. With 1.12 million tourists welcomed, the Djerba-Zarzis tourist zone has risen to become Tunisia's top destination, surpassing for the first time traditional hubs such as Hammamet and Sousse. This figure represents a significant increase over previous years and demonstrates the island's renewed appeal among international travelers.
Djerba-Zarzis International Airport played a central role in this achievement. The proliferation of direct air links from major European cities has made the island easier to reach and reduced travel times for holidaymakers. Renovated hotel infrastructure and a diversified tourism offer combining cultural heritage, beaches, and water activities have helped build loyalty among discerning visitors.
France leads, Poland surges ahead
The French market remains the top source of tourists for Djerba, with approximately 280,000 visitors in 2025. Direct connections from Paris, Lyon, Marseille, Nantes, and Toulouse ensure a steady flow throughout the year. However, the standout development this season has been the spectacular rise of the Polish market, which overtook Germany to become the second-largest European contingent. This growth is driven by new air routes from Warsaw and Krakow, along with attractive package deals offered by Polish tour operators.
The Czech and Hungarian markets are also showing encouraging growth, confirming the trend of diversifying source markets beyond traditional French-speaking and German-speaking partners. This diversification strategy reduces the island's dependence on any single market and strengthens its resilience against economic fluctuations.
Djerba on Swiss travelers' radar for 2026
The momentum shows no signs of slowing as 2026 approaches. The Airbnb platform has ranked Djerba Midoun among the most sought-after destinations for Swiss travelers in the coming year. This international recognition illustrates Djerba's evolving image, now attracting visitors seeking authenticity and cultural discovery. For travelers passing through Djerba-Zarzis Airport, the island offers an ideal setting combining easy access, rich heritage, and Mediterranean charm.